Squishies have taken the toy world by storm. These round ultra-squish soft plush animal adorables have won over the hearts and minds of kids and adults with their super-cute and clever designs, signature cloud-like smooshy ultra-soft texture, and sheer fun factor.

If you don't own a Squishmallow yet, you're probably wondering what all the hype is about. With tons and tons of quirky mythical characters to choose from, each with its own wonderfully fun and silly personality and lovingly lumpsome charm, it's easy to get carried away collecting these irresistibly addictive plush toys. I should know - my own squishie-squooshy-buddies collection is starting to take over my bedroom!

In this post, we'll look at why Squooshiemallows have become today's hottest toy craze in both hemispheres and delve into the key factors driving their runaway success. We'll also explore:

The Origins Story Behind the Squishmallows Phenomenon

It all started back in 2017 when Kellytoy, a plush toy company and subsidiary of leading toy manufacturer Jazwares, set out to create a brand new type of ultra-soft and huggable plush animals.

According to Squishmallows company history, inspiration struck company co-founder Kelly one day when she just wanted to hug something unimaginably squishy. She imagined a round, overstuffed plush toy with an impossibly soft texture that was perfect for cuddling and squeezing when you need some comfort.

And so, combining the words "smooshy" and "pillows", Squishmallows were born! The divinely snuggly squishmallow cushion range made their debut in 2018 to jaw-droppingly popular acclaim and immediate success.

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What Sets Squishmallows Apart? Their Utterly Irresistible Soft Squishiness!

Right away toy enthusiasts everywhere instantly recognized Squishmallows' signature marshmallowy, angel-fluff squishiness. When you squeeze one, it slowly regains its shape, unlike regular stuffed animals. This makes them perfect for hugging and cuddling when you want to de-stress or find comfort.

Plus, their round, chubby shape gives them a cutely cartoonish look so squeezably loveable. With each one sporting a sweet, smiling face, you just can't help but fall head-over-heels in love!

This winning combo struck a chord with toy collectors, kids and adults everywhere. Pretty soon the squish was well and truly on!

The Wide World of Squishmallows: Sizes, Styles, Editions and More!

A key ingredient in the eternally compelling fable of Squishmallows success is the mind-meltingly huge variety available to loyal fans worldwide. With different shapes and sizes, patterns and designs and a dizzying array of themed collections, there's a perfect plushie "squish" out there for everyone!

Squishmallow Sizes: From Teeny Tinies to Enormous Hug Pillows

One amazing and fantastic thing about Squishmallows is you can get them in sizes ranging from little 3-inch teensy-weensy minis to gargantuan giant squishmellow pillows:

• Keychain minis (3 inches) - Ideal for attaching to bags, keys, etc. Cuteness explosion!
• Clip-ons (5 inches) - Clip them onto bags and backpacks and spread the squish love!
• Palm-size Squishmallows (5-7 inches) - Super cute portable plushie pals!
• Mid-size Squishmallows (8-12 inches) - The famous "squish" size great for epic hugging!
• Giant Squishmallows (16-24 inches) - Massive huggable pillows for your room or sofa! Pure squish heaven!

So whether you like to gently squish 'em or passionately snuggle 'em, there's a perfect squish size out there waiting for you!

Choose from Hundreds of Unbelievably Adorable Squishmallow Characters!

From cuddly kitties, precious pandas and round-bellied dragons to unicorns, sloths, narwhals and mischievously silly monsters, the variety of Squishmallows characters seems positively endless!

With all kinds of lovable and cute animal themes like jungle cats, arctic animals, barnyard friends, fantasy creatures, and way way more designs, you're sure to find your perfect squishy matchmaking-service animal companion!

Some current popular and completely adorable choices include:

• Yummy food-themed Squishmallows like chocolate drizzled Caparinne or strawberry smoothie bowl Piaxa
• Roly-poly dino buddies like purple Zaylee and green Dandra
• Magical unicorns like purple Breanna and rainbow Astra - every child's dream!
• And who wouldn't want to cuddle ultra cute cow Conner, rainbow narwhal Xandra or grumpy-faced dragon Dunkie!

With literally more fun character options out there and counting, collecting your dream team of cushy squish-friends can fast become a joyously addictive passion!